Our Clients

Served as interim head of affiliate marketing, managing the agency relationship with Acceleration Partners and leading a complete turnaround of a program that had declined over 50%. Led a major partner mix diversification, shifting from loyalty/coupon partners toward content creators and influencers aligned with MasterClass's brand strategy. This drove significant lift in brand awareness and dramatically improved cost-per-incremental-subscriber. Successfully migrated the program from ShareASale to Impact.com.

Served as fractional head of referral marketing, leading a complete overhaul of a program facing major technical and structural issues. Migrated from an external referral platform to an in-house solution built specifically for Acorns' use cases. Redesigned the reward structure to fix negative participation effects and improve customer retention.

Led the full design, implementation, and scaling of both customer referral and affiliate marketing programs from the ground up. For referrals, served as interim head managing all aspects including product, engineering, marketing, legal, and finance through launch and scaling. For the affiliate program, led design, integration, launch, and ongoing management, scaling it to significant incremental impact on ticket sales. Both programs went from zero to impactful in under a year.

Leading an ongoing high-priority migration of ServiceTitan's referral program from Saasquatch to Impact Advocate following Saasquatch's acquisition and platform sunset. Coordinating with marketing, product, engineering, and leadership teams to ensure seamless transition of a highly impactful program. Also reworking their reward and promotional strategy for 2026.

Leading an ongoing build-out of RevelOne's internal AI stack, enabling them to leverage thousands of past executive searches to dramatically improve the speed and quality of new searches. The system deploys years of accumulated recruiting expertise in a time- and cost-effective way, allowing better candidate assessment and improved client results. This AI-powered approach is creating a competitive moat that other recruiting firms cannot match.

Returned as fractional head of performance marketing and martech after a previous full-time role as Senior Director of Performance Marketing. Managed agency relationships, directed performance marketing strategy, and led a complete migration of the public web stack to resolve long-standing core web vitals issues. Delivered significant improvements in performance marketing efficiency and organic visibility through a major overhaul of the web presence.

Served as fractional head of performance marketing, managing SEM, Affiliate, Display, and Brand teams while adding new channels like Direct Mail and Email. Reworked performance channels including YouTube to better align with business goals. Leveraged hypergrowth experience from Square and Uber to lead the team through a major scale-up from under $1MM/month to multiple millions in ad spend.

Two engagements over a year. First, led the hire of their Director of Performance Marketing while running an agency RFP, leveraging a long relationship with 3QDigital/DEPT to secure exceptional terms. Second, a complete overhaul of paid search strategy that had conflated product-led and sales-led growth, causing keyword conflicts, high CAC, and elevated churn. Developed a differentiated go-to-market SEM approach that improved CTR, conversion rates, lowered CAC, and reduced churn within three months.

Brought in by recommendation from Impact to address persistent engagement and retention issues in the customer referral program. Served as fractional head of referrals, leading cross-functional efforts with product, marketing, and engineering to integrate new customer touchpoints, redesign the reward structure, and improve technical integration. Delivered a comprehensive growth strategy resulting in meaningful improvements in activation rates, engagement, referrals, and CAC.

Served as outsourced affiliate marketing leadership, replacing their previous agency to diversify and expand the program. Addressed over-reliance on coupon and loyalty partners by building new partnerships, including launching and scaling performance-based CTV with TVScientific. Delivered significant improvements in revenue and CAC through a healthier partner mix.

Served as affiliate and referral marketing leadership, developing, launching, and scaling both programs over 18 months. Our tech ops consultant worked closely with engineering and product teams to build full technical integrations between their internal stack and Impact, overcoming significant hurdles to launch the referral program. Our affiliate team managed the launch and scale of a complex B2B SaaS affiliate program, penetrating a challenging market and delivering better than expected initial results.

Led affiliate marketing efforts to expand the program beyond low-volume content partners that drove high value but minimal scale. Executed multiple partner mix expansions into high-value loyalty partners, CTV, and email channels to unlock meaningful growth.

Ongoing two-phase engagement. First phase focused on reworking internal AI product strategy to align with strategic plans, revising the product roadmap for clearer implementation of meaningful features, and working with the CTO and tech team on execution. Current phase involves building the AI stack itself, integrating AI agents with internal analytics data, developing strategically valuable agentic functionality, and ensuring AI delivers consistent results that meaningfully improve enterprise value.