Zorz Data Warehouse
Unified Partner Intelligence Platform
A complete data infrastructure that consolidates partner and client data from multiple affiliate networks, powers an internal CRM, and uses AI to recommend optimal partner-client matches.
Data Scattered Across Silos
Running a modern affiliate and partner marketing operation means working across multiple networks simultaneously. Each network has its own dashboard, its own reporting formats, and its own way of presenting data.
For Zorz, this meant partner and client data lived in silos. Account managers spent hours each week manually pulling reports from each platform, exporting to spreadsheets, and cross-referencing data to answer basic questions:
- Which partners are performing best across all our clients?
- Which clients need attention based on recent performance drops?
- Which partners should we recruit for a new client in a specific vertical?
- What's the overall health of our partner portfolio?
A Unified Intelligence Layer
We built a comprehensive data infrastructure that transforms fragmented data into a strategic asset. The system ingests data from all affiliate networks via API, combines it with proprietary tracking data, normalizes everything into a unified model, and surfaces insights through an internal CRM with AI-powered recommendations.
Integrate
Connect to all networks via API with real-time data sync
Unify
Normalize data into a single model for cross-network comparison
Analyze
AI identifies patterns and recommends optimal matches
Automate
Reports and alerts generated automatically
How It All Connects
What We Built
Multi-Network API Integration
A robust integration layer that connects to each affiliate network's API. Handles authentication, error recovery, and data normalization for Impact.com, CJ, Awin, and PartnerStack.
- Real-time data synchronization
- Automatic retry and error handling
- Rate limit management
- Incremental data updates
Unified Data Model
A normalized schema that maps disparate data from each network into a consistent format. Enables apples-to-apples comparison of partner performance regardless of source network.
- Cross-network performance comparison
- Standardized metrics and KPIs
- Historical data preservation
- Flexible querying and filtering
Internal CRM Dashboard
A custom-built internal tool that gives account managers instant access to client portfolios, partner profiles, and performance analytics. Everything in one place.
- Client portfolio overview
- Partner performance profiles
- Real-time metrics and trends
- Quick actions and workflows
AI-Powered Partner Matching
The intelligence layer that analyzes historical performance data to identify patterns and recommend optimal partner-client matches. Surfaces opportunities that humans would miss.
- Pattern recognition across portfolios
- Predictive match scoring
- Vertical and niche affinity analysis
- Continuous learning from outcomes
Automated Reporting
Scheduled reports and real-time alerts that keep stakeholders informed without manual effort. Anomaly detection flags issues before they become problems.
- Scheduled report delivery
- Custom dashboard views
- Anomaly detection alerts
- Performance benchmarking
Data Quality & Governance
Automated validation, deduplication, and quality checks ensure the warehouse contains clean, reliable data. Audit trails track all changes and transformations.
- Automated data validation
- Deduplication logic
- Data lineage tracking
- Quality score monitoring
What Changed
Faster Operations
Partner development and management workflows that used to require hours of manual data gathering now happen in seconds. Account managers focus on strategy instead of spreadsheets.
Smarter Matching
The AI recommendation engine surfaces partner opportunities that humans would miss, matching the right partners with the right clients based on historical data patterns.
Unified View
For the first time, the team has a single source of truth across all networks and clients. No more conflicting reports or outdated spreadsheets.
Predictive Insights
Early warning systems detect performance changes before they become problems, and opportunity signals identify growth potential across the portfolio.
Why This Matters
This project demonstrates what's possible when you treat data infrastructure as a strategic investment rather than a cost center.
Data Becomes an Asset
Fragmented data sitting in network dashboards has limited value. Unified, queryable data that powers AI recommendations is a competitive advantage.
AI Amplifies Expertise
The AI layer doesn't replace human judgment—it surfaces insights that would take humans hours to find manually, letting the team focus on high-value decisions.
Infrastructure Creates Moats
The capabilities built here—cross-network analysis, AI matching, predictive insights—aren't features competitors can easily copy. They're the result of deep integration and proprietary data.
Need Similar Infrastructure?
We build custom data and AI systems that transform operations. Let's discuss what's possible for your business.
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