Listen on:
The premiere episode of Behind the Mirror. Keith, Dafra, and Liem introduce the podcast and share their vision for discussing the real challenges facing marketing and growth teams.
Key Topics
- Why we started this podcast
- The state of partnership marketing
- What to expect from future episodes
Show Notes
Episode Summary
Welcome to Behind the Mirror! In this premiere episode, hosts Keith Posehn, Dafra Sanou, and Liem Vuong introduce themselves and explain why they’re starting this podcast.
What is Behind the Mirror?
The name comes from the idea that there’s more to marketing than what’s visible on the surface. Behind every successful campaign, partnership, or growth initiative are real challenges, failures, and lessons that rarely get discussed.
What to Expect
Each episode will dive into:
- Real challenges facing affiliate and partnership teams
- Practical strategies that actually work
- Honest conversations with industry experts
- The future of growth marketing
Subscribe to join us on this journey.