Keith shares insider stories from scaling Uber's affiliate program, including the infamous Penguin Gate incident, fraud management challenges, and the incentive structures that drove massive growth.
Key Topics
- The Penguin Gate story
- Fraud detection and prevention
- Incentive design at scale
- Lessons from hypergrowth
Show Notes
Episode Summary
Keith pulls back the curtain on one of the most talked-about incidents in affiliate marketing history. The Penguin Gate story reveals critical lessons about fraud, trust, and the challenges of scaling a program during hypergrowth.
Key Discussion Points
- What actually happened during Penguin Gate
- How to build fraud detection systems that scale
- The balance between growth and quality
- Incentive structures that drove Uber’s affiliate success
Takeaways
Scaling fast exposes every weakness in your program. The companies that succeed are those that build robust systems while maintaining the agility to respond to new challenges.