Most affiliate programs get stuck in the same old playbook. This episode explores how to break free from coupon-heavy and loyalty-driven models to find innovative growth strategies.
Key Topics
- Breaking free from legacy models
- Diversifying partner types
- Testing new channels and tactics
- Building a culture of innovation
Show Notes
Episode Summary
Too many affiliate programs rely on the same tired tactics: coupon sites and loyalty portals. This episode challenges you to think differently about your partner mix and discover untapped opportunities for growth.
Key Discussion Points
- Why programs get stuck in comfort zones
- The hidden costs of over-reliance on coupon partners
- Emerging partner types worth exploring
- How to build testing into your program DNA
Takeaways
Innovation isn’t optional in today’s competitive landscape. The programs that thrive are those that continuously test new ideas while maintaining the fundamentals that work.