Affiliate budgeting is more complex than it appears. The team dives into the nuances of budget allocation, trust in partnerships, and the challenges of marketing mix modeling.
Key Topics
- Affiliate budget structures
- Balancing fixed and variable costs
- Marketing mix modeling challenges
- Making the case for budget increases
Show Notes
Episode Summary
How do you budget for a channel where costs are tied to performance? This episode unpacks the complexity of affiliate budgeting, from forecasting to proving incremental value.
Key Discussion Points
- The unique challenges of affiliate budgeting
- How to structure budgets for growth
- The role of trust in budget decisions
- Marketing mix modeling and its limitations
Takeaways
Smart budgeting requires understanding both the numbers and the relationships. The best affiliate managers know how to make the financial case while building trust with finance partners.