Ashley Parducci joins the show to discuss the complex world of marketing attribution, consumer journey measurement, and the concept of "measurement debt" that plagues many marketing teams.
Key Topics
- Attribution methodologies explained
- Measuring the consumer journey
- Understanding measurement debt
- Building better attribution systems
Show Notes
Episode Summary
Season 2 kicks off with a deep dive into one of marketing’s most challenging topics: attribution. Ashley Parducci brings her expertise to help untangle the complexity of measuring marketing impact.
Key Discussion Points
- The limitations of last-click attribution
- Multi-touch attribution models and their trade-offs
- What is “measurement debt” and why it matters
- Practical approaches to improving attribution
Takeaways
Perfect attribution is a myth, but better attribution is achievable. The key is understanding the limitations of your current approach and making incremental improvements that drive better decisions.