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The CRM Shake-Up

September 23, 2025 23:48
Guest: Eric Potter CRM Strategist

Eric Potter joins to analyze the competitive shifts happening in the CRM landscape, from the Salesforce-HubSpot battle to emerging AI-native players like Notion and Airtable.

Key Topics

  • Salesforce vs HubSpot competition
  • Rise of AI-native CRM tools
  • The changing CRM landscape
  • Choosing the right CRM stack

Show Notes

Episode Summary

The CRM market is undergoing massive disruption. Eric Potter breaks down the battle between established giants and the emergence of AI-native alternatives that are changing what marketers expect from their tools.

Key Discussion Points

  • How HubSpot is challenging Salesforce’s dominance
  • The rise of flexible tools like Notion and Airtable
  • What AI-native CRM capabilities look like
  • How to evaluate your CRM needs today

Takeaways

The best CRM is the one your team will actually use. As AI capabilities become table stakes, the winners will be the platforms that best integrate into how modern teams actually work.