Dafra Sanou returns to unpack how AI is transforming affiliate and partner marketing, plus the critical importance of governance and context in partner recruitment.
Key Topics
- AI's impact on affiliate marketing
- Governance in partner programs
- Context-aware recruitment
- Preparing for the future
Show Notes
Episode Summary
Dafra rejoins Keith to explore what the future holds for affiliate marketing. From AI-powered optimization to the growing importance of program governance, this episode maps out where the industry is heading.
Key Discussion Points
- How AI is already changing affiliate marketing
- The importance of governance as programs scale
- Why context matters in partner recruitment
- Preparing your program for what’s next
Takeaways
AI will automate many tactical aspects of affiliate marketing, but strategic thinking and relationship building will become even more valuable. The future belongs to programs that combine technology with human insight.