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David Rodnitzky joins the show to discuss how AI is fundamentally changing search behavior and what it means for performance marketers.
Key Topics
- Zero-click searches
- AI Overviews impact
- Affiliate attribution challenges
Show Notes
Episode Summary
As AI-powered search results answer more queries directly, the traditional click-through model is under pressure. David Rodnitzky shares insights on how performance marketers should adapt.
The Problem
Google’s AI Overviews and similar features are answering user queries without requiring a click. This has massive implications for:
- Affiliate marketers relying on search traffic
- Content publishers monetizing through ads
- Anyone whose business model depends on clicks
What to Do About It
David and Keith discuss strategies for thriving in a post-click world, including diversification, brand building, and rethinking attribution models.