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Dafra Sanou joins Keith to discuss the uniquely human elements of marketing that AI will never be able to replicate, and how to double down on those skills.
Key Topics
- Human creativity vs AI efficiency
- Relationship building at scale
- Strategic thinking and intuition
Show Notes
Episode Summary
In this episode, Keith and Dafra explore the boundaries of AI in marketing. While AI excels at data processing and content generation, there are fundamental aspects of marketing that remain uniquely human.
Key Discussion Points
- Why emotional intelligence can’t be automated
- The role of trust in partnership marketing
- How to future-proof your marketing career
- Balancing AI tools with human judgment
Takeaways
The marketers who will thrive are those who use AI to handle the repetitive work while focusing their energy on strategy, relationships, and creative thinking.